The future of corporate social responsibility
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Resúmen
Corporate social responsibility (CSR) has been around in various guises for a quarter century or perhaps longer, depending on one’s view of history. It has evolved to the status of a profession and is being debated on the world stage, advanced by globalization and technology. There are (CSR) consultancies and think tanks in most developed and developing countries around the world. Social (e.g. 9-11, HIV Aids), environmental (e.g. climate change) and economic (e.g. Enron) shocks are elevating issues of corporate responsibility to the international arena.z/pZzpZCompanies which aspire to be, or are, leaders in corporate social responsibility are challenged by rising public expectations, increasing innovation, continuous quality improvement and heightened social and environmental problems. They are forced to chart their CSR course within a very complex and dynamic environment.
To assist this exercise it can be useful to reflect on the longer term trends in CSR – the future of corporate social, environmental and ethical responsibility 5 – 10 years from now, beyond the immediate operating environment.
How will the social/environmental /economic dimensions of corporate sustainability evolve 5 – 10 years out? What will be the stakeholder demands on companies in the future? What forms of collaboration and partnership will emerge? What will be the new CSR issues confronting corporations? What will be the regulatory environment and government’s role in CSR? In effect, what will be the new CSR operating environment for companies?
Enviado por Sergio Esmesi
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